Join us on Tuesday, February 24, 2026
11:30 am - 1:00 pm
Crafting Your Authentic Coaching Brand
In today’s competitive coaching landscape, establishing a strong personal brand is essential for standing out and attracting the right clients. This interactive session will guide you through the key components of building an authentic and impactful coaching brand. We’ll explore the power of storytelling, the importance of defining your niche, and how to create a compelling Unique Value Proposition (UVP) that highlights your unique strengths. You’ll also learn how to develop a cohesive visual identity and maintain consistency across your digital presence.
Learning Objectives:
- Understand how to define your niche and attract your ideal clients.
- Learn the key elements of crafting a compelling brand story.
- Develop a consistent visual identity to strengthen brand recognition.
- Gain actionable tips for establishing and growing your online presence.
Participants will earn 1.5 Resource Development CCEs for attending this program.
*Disclaimer: AI BOTS will not be permitted.
Meet the Speaker: Lisa Madaschi, PCC
Lisa Madaschi is a Career and Leadership Coach (ICF PCC, EMCC Senior Practitioner) with experience supporting leaders and professionals thrive in their careers with greater clarity, confidence, and purpose. Before becoming a coach, she worked in global communication and brand marketing across Europe, the Middle East, Africa, and Latin America, where she gained deep insight into how identity, messaging, and perception influence trust and effectiveness.
Lisa coaches leaders from Fortune 500 companies through platforms such as BetterUp and Ezra, as well as in her private practice, with a focus on leadership presence, career growth, and navigating organizational complexity. She works in English, Italian, and Portuguese.